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Brand Owners & Retailers

 Description:

These customers operate their own eyewear brands or retail eyewear products. They purchase eyewear for retail purposes or to sell under their own brand.

 Needs:

Personalised eyewear, distinctive designs, brand personalisation (including custom logos, exclusive colors, etc.), and quick turnaround times are all necessities.


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Distributors & Wholesalers

 Description:

These customers are responsible for bulk distribution of eyewear to various retailers, stores, or other sales channels.

 Needs:

Bulk purchasing, competitive pricing, inventory management, usually requiring mass production and regular restocking.


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Sports & Specialized Brands

 Description:

Brands specialize at sports eyewear, goggles, and sunglasses for specific activities.

 Needs:

High-functional eyewear, including polarized lenses, blue light filtering lenses, sport-specific designs, and focus on innovation in materials and comfort.


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Custom & Small Design Brands

 Description:

These companies or design studios target particular customer groups with their small-batch production or customised eyeglasses (fashion, creative eyewear, or personalised accessories).

 Needs:

Custom designs, personalized colors, materials, and lenses, with smaller order volumes and high-quality requirements.


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Bulk Order Customers

 Description:

These clients place large bulk orders for corporate giveaways, promotional items, team customization, or travel souvenirs.

 Needs:

Low-cost, bulk orders, quick delivery, custom logos, and group discounts.


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E-commerce Platforms

 Description:

These clients offer eyeglasses items to individual customers or niche markets via internet channels.

 Needs:

Efficient production capacity, compliance with e-commerce platform standards, competitive pricing and ability to handle bulk orders


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Fashion Industry

 Description:

Eyewear manufacturers targeting fashion, trendy, and luxury brands that have unique designs and high-end market positioning.

 Needs:

Highly fashionable eyewear designs, with an emphasis on materials, craftsmanship, and details, typically requiring limited editions and high-end customization.


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